![]() ![]() Of course, that must also be well broken up and structured with subheads, bullet points, images, etc.įor blog posts, we actually take a more aggressive approach. For Evergreen content like services pages and similar, we simply place a minimum of 500-800 words as a bottom limit. Tommy Landry, from Return on Now, adds “For SEO-focused content, our approach differs depending on what type of content we’re composing. What matters is the quality of the content – is it useful, well-written, and thoughtful? That’s what leaves a reader happy, creates an impression, and drives socialization of content.” Likewise, a 200-word blog post titled ‘The Complete Marketer’s Guide to XY’ is unlikely to be very satisfying. If the writer suggested more or less words based on the topic, we’ll review and determine if the page should be split into two pages or if the word count should be increased (or decreased).Īndrew Siskind at Salted Stone agrees, sharing, “It’s not really about long or short – it’s about matching the length of the post to the topic and the audience.įor example, if you’re creating a blog post that defines a single key term, it’s probably fine to keep it short and sweet – no one wants to wade through 2,000 words to find the three sentence answer to ‘What Does XX Mean?’ ![]() We then give the writer freedom to deviate +/- 20% based on the subject matter. 1,000 words for a blog or standard page, 2,000 words for an in-depth page, and 4,000 words for a detailed guide. Ultimately the answer to the main question – is one longer post better than many short ones – is that it really depends on what the purpose of the content is.”Īgreeing with the strategy of different word count for different content is Second Eclipse’s Jon Robinson, who shares, “We start with a baseline of either 1,000, 2,000, or 4,000 words. If the goal for the blog to be a search traffic driver and pillar for other blog posts, we assign a higher word count. If the goal is to create content (blogs) that will be shared on social, a shorter word count is assigned. Similarly, Karina Bulate from Live Buz Media shares, “Word count is derived from the goal of the content. Standard blogs have a word count goal of 2,000 words. Ken Fortney from Grin states, “It depends on what the content is about. Where does word count fit into the plan? Many experts say that the type of content you’re creating should directly correlate with your word count. Whether it be keywords, images, alt text, and more, a lot goes into an SEO strategy. There are many contributing factors that attribute to how your content may rank within the search engine results. ![]()
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