It seems that providing a little context gives us an overall topic, but it is still not contextual deep enough to provide content topics.Ī 16-word text will now be tested, adding a little more context to the short 8-word text.ġ6 words are supposedly enough for the machine to understand what is being written about. It must also be said that the text does not really bring any context, but what if we use 8 words in connection with a topic? We start with a very simple test, with the text: “ This is a short text of 8 words“.Ĩ words are unfortunately not enough to cover a topic, but keywords could be extracted. With the above techniques, it will make very good sense to try to hit a certain number of words in order for your page to add as much value as possible.īut to better understand why word count today does not mean the same thing as it did ten years ago, we need to fast forward to 2019-2020 and look at the latest algorithmic updates and official statements from Google. So if you want to make sure that Google understands what your page is about, then it was a good idea to write long texts where you made sure to include the most important keywords, the right places and in the right number (If you had too many repeated keywords, it is believed that there was a penalty for keyword stuffing). Some of the techniques that Google is believed to have used are TF-IDF or term frequency inverse document frequency, words in the title tag, and words in headings. So, in order for Google to retrieve these keywords, they must somehow use some techniques to find and extract the most important words for the page.
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