![]() ![]() ![]() The Washington Post recently published a story on how millennials are not interested in acquiring family treasures from the previous generation, including photo albums and scrapbooks. Nearly half of those surveyed say that as a society, Americans are not spending enough time with family revisiting the stories behind photos. Ninety percent of photo takers agree that revisiting and sharing the story behind a photo with someone else makes it more meaningful, with 84% saying they learned about their family memories from photos accompanied by verbal stories or detailed captions. On average, they take more than 100 photos each month, but they’re unlikely to have looked at an old photo in the past month. Building upon the aforementioned Shutterfly research, it was found that millennials take more photos than any other generation. They’re rarely revisited instead, they’re intended to be consumed in the moment. Once upon a time, photos were taken to preserve memories of an event now, they’re primarily taken to broadcast participation in an event. That means that billions of memories are at risk of being forgotten, lost in the shuffle. However, 50% of respondents haven’t looked at a picture more than 10 years old in the last month, and more than half of new photos aren’t being shared after they are taken. In a recent Shutterfly study, it was found that Americans now take more than 10 billion photos every month, and nearly 60% of respondents said their mobile phone is their primary photo-taking device. Those are distant memories now, but those experiences subconsciously shaped how I interact with digital content. In short, I love technology, but I also spent some formative years in a time when photos were taken on film and letters were written on typewriters. I am a proud millennial, but I was also born in a year that lumps me in with the Oregon Trail Generation. But why? A Change in How We Interact with Photosīefore I delve any further into the topic of ephemeral marketing, I feel the need to reveal that I am not, in fact, an old fogey. But that trend is rapidly changing, and in the future, it’s possible that Generations Y and Z won’t have any old, sentimental photos to reflect upon. Are you holding a print in your hand, or are you looking at it on your phone?Ĭhances are, if you’re looking at a special photo, you have it preserved as a print. Now, close your eyes and visualize how you’re experiencing that photo. Imagine yourself looking at it, allowing yourself to experience the same feelings you felt when it was taken. Think of a photo that has sentimental value. (15) I mean what could you possibly win, apart from cash and the kind of frankly transitory and ephemeral applause of certain kinds? (16) Present plant communities are evidently ephemeral aggregations controlled by intersecting gradients of floral change.Humor me for a moment. (14) Being a woman and an artist does make a difference, in the same way that nationality, so crucial but so ephemeral in today's transient art world, does. (13) The quote places pop culture in context where every ephemeral moment is defined in time. (12) I'd live the transient and ephemeral existence of a backpacker for a week, an existence of freedom and simple pleasures. (11) Deceptively mundane, the stores are ephemeral polling and pollinating organs, transient fruit-bodies of information. (10) Still, throughout my studies I have come across one or two stories from business gurus that I admit that I have found to be quite helpful, and a bit less ephemeral than a temporary high. (9) They are organized by season, and I find this clever and wonderfully suited: jam-making is really the art of canning an ephemeral moment of the year, to be enjoyed later when nostalgia strikes. (8) Trends are ephemeral, fleeting: by the time you've identified something, it's gone, or changed out of all recognition. (7) It captures the familiar sight of memorials in the shape of crosses erected to road accident victims, decorated symbolically with ephemeral flowers. (6) Happiness for Aristotle is not a fleeting feeling or an ephemeral passion. (5) Plants with short reproductive cycles, such as ephemeral and annual herbs, have genomes that are smaller on average than those with long cycles such as perennial herbs. (4) More generally, there are the well-known patterns whereby plants with large genomes cannot adopt an annual or ephemeral lifestyle and in which weeds tend to have small genomes. (3) Coriander is an ephemeral plant which only lasts two to three months so you need to regularly plant new Coriander in your herb garden. (2) Bulbs have a very different life strategy from ephemeral weeds. ![]() ![]() (1) As ground moisture is pulled back into the dry atmosphere, ephemeral wildflowers slowly fade from the upland slopes, signaling harder times to come. ![]()
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